Oleksandr
Plyutoproduct & digital
design engineer

Li.Fi

Cross-chain DeFi

LI.FI is the infrastructure layer powering cross-chain transactions for wallets, DeFi platforms, and fintech products. Users swap assets, bridge tokens, and move between networks through a unified experience.

I led LI.FI’s digital identity from scratch, working across illustrations, websites, marketing assets, swap widgets, and experimental pages. Built a visual language that continues to shape the brand through even its latest brand updates.

li.fi's clients:

A Li.Fi poster on black: Swap from anywhere into anything, with a pink folded wormhole beside the headline
A laptop on a dark surface showing the Li.Fi website: the headline Cross-chain highway to your dapp beside a swap widget
The li.finance website in a browser window, the headline Instantly swap from anywhere into anything above the feature cards, with the page footer floating behind it
A grid of fifteen thin black Li.Fi line icons on pale grey
The Li.Fi swap widget swapping Cake on BSC into Aave on Polygon, beside cards for route settings, estimated waiting time and buying an NFT
A holographic Li.Fi logo pin on a pale grey jacket
The Li.Fi swap widget in dark mode: the swap form and the Process is on screen with its waiting-time timeline, on a blue gradient
A lit bus-stop billboard at night with a pink Li.Fi poster: Facilitate quick and inexpensive any2any swap
Three overlapping Li.Fi posters in blue, grey-blue and pink on black, one reading Cross-chain liquidity out of the box
A white Li.Fi business card with a grid pattern lying on crumpled silver foil
A wide Li.Fi billboard, Implement advanced bridge & DEX aggregation with a code sample, as a rocket lifts off behind it

* as a part and partner of OOZE team